Distracted Driving Ad Causes a Scene in Hong Kong Theaters

by kharrold 20. June 2014 09:59

The internet is abuzz about a public service advertisement sponsored by Volkswagen that was played as a movie trailer in Hong Kong. The mostly young adult moviegoers are shown a point-of-view clip of a driver on a rural roadway, when all of a sudden; everyone’s cell phones receive a new text message. The text was sent with a location based broadcaster and everyone in the audience reaches for their device, taking their eyes off the screen/road. The audience hears a loud noise and the movie screen is instantly a crash scene highlighting what can happen when you divert your attention for just a second. The screen then goes white and reads, "Mobile use is now the leading cause of death behind the wheel. A reminder to keep your eyes on the road." More...

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Article | Video

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