Put the Brakes on Fatalities Day - Don't Be Distracted, Drive Safely

by mphippen 11. October 2012 13:25

TruCAM Best Tool for Distracted Driving Campaigns

According to a posting by WCTV in Tallahassee, FL NHTSA says there were 32,000 traffic deaths in 2011. What made it compelling though was how they broke it out to equal nearly 90 deaths per day! This is a staggering number when you think about it. Billions of tax dollars are spent each year on education, support, PSA's, and enforcement campaigns to affect everything from bicycle safety to impaired driving yet we're still losing 90 lives per day on our nation's roadways!

The posting further states NHTSA believes many of the above deaths are a result of distracted driving. In fact "Put the Brakes on Fatalities Day" was held yesterday in which everyone was asked to focus on the road and exercise our privilege to drive with safety in mind. This year's theme was - "Don't be Driven to Distraction-Drive to Arrive". Again, these programs are important as they carry the message of traffic safety to both teens and adults alike. Having said this though, perhaps it's time to direct some of those dollars earmarked for ad campaigns to enforcement programs with real teeth.

In agencies where TruCam is integral to their aggressive driver programs, they've enjoyed a solid increase in aggressive driver contacts. Getting a bonus these days is rare, but these departments have managed to get a 'two-fer,' as TruCam is also the best tool for distracted driving campaigns as well. TruCam's high resolution video camera is ideal for documenting all violations including:

  • Speeding
  • Distracted driving
  • Tailgating (DBC Distance Between Cars)
  • Stop sign running
  • HOV violations

While education programs are valuable and play an important role in our efforts to save lives, it's enforcement that adds that "personal touch." Go to court with the strongest evidence possible and be confident TruCam will back you up.

Call 800-OWN-A-LTI or contact us for a practical demonstration.

Read the article and watch the video from WCTV.

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