Laser Tech Introduces New Brand Identity

by MDalton 26. June 2020 12:10

To celebrate the 35th anniversary, Laser Tech introduced a new logo and brand identity. The corporate brand overhaul was done to honor LTI's strong foundation and to represent an exciting future. The biggest change is the shortened name. Formerly, Laser Technology, Inc. is now Laser Tech. The original logo mark remains the same with the transmit and receive DNA. Along with the shortened name, the logo has a slanted font with an added underline and a new brighter red.

The slanted font represents the motion of moving forward and innovation. The long-time maroon color is now a vivid bright red. Laser Tech is underlined to represent the laser beam. The line also represents stability and a firm foundation. More...

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